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Professor Jimmy Hill, Vice President of the National College of Ireland, gave introduction of Entrepreneurship to English Students

Professor Jimmy Hill, Vice President of the National College of Ireland, gave introduction of Entrepreneurship to English Students


In order to promote international exchanges and cooperation in our school, deepen the internationalization of curriculum construction, expand the students' international vision, cultivate the students' entrepreneurial spirit and innovation consciousness, College of English of our school invited professor Jimmy Hill, vice President of Irish national institute to deliver introduction of entrepreneurship courses for students who major in business English, between October 19th and November 2nd. The whole courses are taught online..



The course is divided into four modules, including "Definition and Characteristics of Entrepreneurship", "Creativity, Innovation and Entrepreneurship", "Entrepreneurial management skills" and "Social Networking and Entrepreneurial Marketing Plan". Professor Hill analyzed the definition and characteristics of entrepreneurship in detail, analyzed creative practice and lateral thinking, clarified the definition of entrepreneurial market ability, and discussed effective ways and various methods to develop entrepreneurial ability.


In the class, Professor Hill combines theory with practice, leads students to analyze entrepreneurship from the perspective of social psychology and behavioral science, explores the various elements of entrepreneurship framework, and illustrates the relationship and transformation between creativity, innovation and entrepreneurship through specific cases. On the basis of discussing the function and function of social network, it explains in detail how to make business marketing plan, how to effectively use business plan and how to develop business marketing statement, etc. This course not only promotes the innovation and entrepreneurship education of college students, but also improves the innovation consciousness and practical ability of foreign language talents.


Introduction to Entrepreneurship is one of the activities of The International Education Exchange Month of College of English , and also an important component of the international curriculum construction . It plays an important role in cultivating students' entrepreneurship and innovation consciousness, promoting innovation and entrepreneurship education of college students, and improving the innovation ability of foreign language talents. Our school will continue to promote the development of international curriculum, sum up experience, widely introduce various high-quality teaching resources, strengthen inter-school cooperation, strengthen the construction of high-quality courses, and constantly improve the international curriculum system. (Wang Yining)


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